Route 66 officially died on June 27, 1985. On that day the last stretch was decertified, the shields came down, and the most famous highway in America was formally removed from the United States highway system. The interstates had won. The road that had carried the Okies and the dreamers and the song was, on paper, no longer a road at all.
It didn’t get the memo.
Because a road is not just a line on a federal map. It’s the sum of everyone who ever drove it and everyone who refuses to let it go — the barber in Seligman, the neon-keeper in Tucumcari, the custard stand in St. Louis, the millions of travelers from Osaka to Ofterdingen who still fly across the world to drive it. They kept the motels lit and the stories alive, and they turned a decommissioned highway into something a mere road can rarely become: a legend that outlived its own official existence.
A century after it was first stitched together out of dirt tracks and a hard-won number, Route 66 is more alive in the imagination than ever — a 2,400-mile monument to the simple, stubborn, deeply American belief that the best thing to do with an open road is get on it and go.
The pavement cracked. The signs came down. The road goes on.
The beer is cold. The story is long. See you on 66.
We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.
The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM
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